No fluff. No affiliate links. Just what works.
At Cale Digital, we don’t worship trends — but we’re obsessed with technology that gets sh*t done. From automation to AI, we build and run systems that work harder than your sales team and smarter than your last dev agency.
So here it is:
The real tech stack we use to build brands, automate chaos, and scale digital empires — plus what we’ve ditched, and why.
🖥️ 💚 What We Use — And Love
🔧 Odoo (our digital Swiss Army knife)
CRM. HR. Inventory. Accounting. Automation. You name it, we’ve built it in Odoo.
We use it for ourselves and our clients because it’s endlessly customisable and freakishly powerful.
“We don’t just use Odoo — we weaponise it.”
🎨 Figma
For design that slaps and collaborates like magic. UX, UI, brand kits — all pixel-perfect.
🤖 OpenAI (ChatGPT, DALL·E, Whisper, and more)
We bake AI into our workflows daily.
- ChatGPT for brainstorms, outlines, and content foundations
- DALL·E for visuals and mood boards
-
Whisper for transcription
We don’t replace humans — we supercharge them.
“AI helps us work smarter, faster, and sharper — not lazier.”
🧠 Notion
Our internal HQ.
Task boards, SOPs, content calendars, brain dumps, life hacks — all in one clean workspace.
🔤 Grammarly Pro
Because typos kill credibility. And we write fast — like, really fast.
🌍 WordPress + Elementor (for the right jobs)
Still the king for lean, fast, beautiful brochure sites.
Perfect for businesses that need to launch fast without sacrificing style.
💬 Slack + Discord
One for client ops. One for creative chaos. Both for getting sh*t done in real time.
❌ What We Ditched (With Zero Regret)
🧱 Wix, Squarespace & Shopify (when scaling matters)
Great for the “starter pack” stage.
But once you're serious about UX, SEO, and automation — it's time to upgrade.
🧑💼 Trello
Fun for small teams. Frustrating for serious workflows.
We moved everything to Notion + Odoo where it actually integrates with our systems.
📄 Google Docs (as a central hub)
Good for quick collab. Bad for process.
We structure our entire flow in Notion + integrated Odoo docs now.
💡 Our Tool Philosophy at CALE DIGITAL
- 🔄 Automate everything possible
- 🎯 Don’t use more tools — use the right ones deeply
- 🧠 AI is your co-pilot, not your replacement
- ⚙️ The tool should adapt to the workflow — not the other way around
🚀 Want Your Business to Run Like This?
We help teams:
- Integrate tools so they talk to each other
- Automate boring admin and scale with less staff
- Use AI and data to make better creative, faster
- Build smart systems that grow as you grow
👉 Let’s build your digital powerhouse: www.caledigital.com