📸 Featured Work
A custom AI-generated character created using MidJourney & Figma.
🧠 The Challenge
Don Bites wasn’t a rebrand — it was a brand born from thin air.
No logo.
No website.
No product names.
Just one sentence from the client:
“Make me a brand that dominates the edibles and smart consumables game — something loud, addictive, and smart enough to scale across Europe.”
💡 The Concept
We created Don Bites — a fictional empire fronted by charismatic, cheeky mob-style mascots like:
- Don Kush – Master of THC
- Don Shrooms – King of functional mushrooms
-
Don Lab – The chemist behind nootropics and smart semi-synthetics
Each “Don” leads their own product category, turning the brand into a narrative universe that customers actually want to follow.
🎨 Visual Identity
The visual tone had to be unmistakable:
High energy. Slightly rebellious. Street-smart. Shelf-ready.
Using MidJourney and Figma, we developed:
- Mascot-led character design with expressive personalities
- Colour-coded packaging lines for clear retail navigation
- Eye-catching illustrations, motion graphics and sticker-style icons
- Assets for web, social, merch, and promotional material
🌐 The Website: Built on Odoo, Designed to Scale
Don Bites is powered by Odoo — not just for looks, but for performance and automation.
We developed a fully integrated digital infrastructure, including:
- 💼 CRM automation for lead management, B2B onboarding & quote generation
- 🧪 Manufacturing module for recipe control, production batches & inventory
- 🧾 Compliance handling with document uploads, COA certificates & QR scan links
- 🌍 B2B/B2C portals that adapt dynamically for each user
- 💬 AI-generated flavour profiles and SEO copy throughout product pages
Everything is linked. Everything is tracked. Everything is ready to grow.
🎯 Market Strategy & Launch
The brand wasn’t launched — it was leaked.
We created a rollout plan driven by hype and scarcity:
- Exclusive drops, announced by the Don characters
- B2B access by invite-only through digital “codecards”
- Email automation flows that mimic cartel messages
- Gamified loyalty system through merch & limited flavours
- Story-driven influencer campaigns using custom character reels
💥 The Impact
Since launch:
- Don Bites secured distributors in 5 countries
- The brand is now a cult topic in functional wellness and alternative stores
- Social content built around the characters gets top engagement rates
- New sub-brands are already in development under each Don’s name
⚡️ Want to Build a Brand That Hits Like a Sledgehammer?
At CALEDIGITAL, we don’t just create logos — we build brands with teeth, tech, and traction.
From product ideation to AI-powered growth engines — we build it all.