Client: MyCare Malta
Business Type: Home Care Services, Recruitment & Health Platform
Group: Part of All Pharma Life Sciences Co Ltd
Scope: Strategy, Business Modelling, WordPress Launch, Full Odoo Rebuild, CRM, Legal & Digital Infrastructure
Delivered By: CALEDIGITAL | Creative Consultancy
🌱 The Beginning
When MyCare Malta came to us, they had three things:
- A deep love for caregiving
- Strong pharma and recruitment experience
- A dream — but no digital framework
They needed to establish a presence — fast. So we began with the essentials:
A sleek, SEO-optimised WordPress website designed to validate the concept and attract the first wave of clients.
It worked — and fast.
Within months, they gained visibility, inquiries, and traction.
That traction turned into trust — and that trust became transformation.
🚀 Phase 1: From Web Presence to Strategy Partner
As search rankings and leads grew, the team at MyCare invited CALEDIGITAL to lead their business development office.
We didn’t just build websites anymore — we built the model behind the business.
We reimagined MyCare Malta from a recruitment service into a smart, scalable healthcare solution.
We introduced a new service structure:
- Paid consultations
- Matchmaking & placement
- Payroll & admin support
- Government subsidy handling
- Legal documentation
- Family account dashboards
- Professional portals
- Full-scale training programs
This was no longer just a care agency.
It was becoming Malta’s most human-centred, tech-powered healthcare brand.
🏗️ Phase 2: The Rebuild — from WordPress to Odoo
With the strategy in place, the WordPress site had outgrown its purpose.
We rebuilt everything from the ground up using Odoo — not just for aesthetics, but to power a fully automated operation.
On the new Odoo platform, we built:
- A multi-user portal with roles for Patients, Carers, Family Members, Health Professionals, Pharmacies & Clinics
- Smart AI-powered appointment booking with symptom matching
- Consent-based logic for minors & guardians
- CV parsing, document management, and contract generation
- B2B tools for clinic and pharmacy networks
- Event and course management
- CRM-linked evaluation forms, automated care plans, and payroll sync
- IoT-ready health data integration
- GDPR-compliant communication flows
⚙️ Phase 3: Legal & Operational Infrastructure
We standardised everything — turning fragmented processes into clear, professional systems.
- Recruitment contracts
- Employment frameworks
- Monthly service agreements
- Quotation logic for temping vs long-term care
- AI cost calculator tools
- Risk, KPI, and business growth documentation
Every part of the business was designed to be automated, compliant, and scalable.
📈 The Result
Today, MyCare Malta:
- Is a top-ranking care service in Malta
- Operates on a zero-redundancy Odoo backend
- Handles patients, professionals, payroll, subsidies, and training — all under one roof
- Is structured for EU tenders, public partnerships, and large-scale digital growth
From a simple WordPress launch to a full-scale healthcare SaaS model — this is one of the clearest examples of what happens when passion meets execution.
🤝 The Human Side
What made this work wasn’t just the platform.
It was the people.
MyCare Malta’s founders brought vision, expertise, and heart.
We brought strategy, systems, and creative execution.
Together, we built a platform that doesn't just support patients — it empowers families, carers, and healthcare professionals to do their best work.
⚡ Ready to Scale Beyond the Website?
At CALEDIGITAL, we take startups beyond the basics — into real automation, custom platforms, and scalable digital ecosystems.