Client: Chicago Roast Chicken
Business Type: Rotisserie Chicken
Service Provided: Logo Design & Character Branding
Delivered By: CALEDIGITAL | Creative Consultancy
📸 Featured Work
Main Logo Design
“Give us something bold. Something with attitude. Something that stands out on the street.”
Done and served.
🐔 The Brief
Chicago Roast Chicken isn’t your average corner rotisserie. They wanted more than a logo — they wanted a mascot with bite. Something cool, cheeky, and completely unforgettable.
Their vision:
“A bold character that screams street food meets American diner, with sunglasses and serious personality.”
✍️ Our Process
We designed a confident, sunglass-wearing rooster with fiery red highlights, bold outlines, and stylised typography that gives off retro-diner-meets-modern-brand vibes.
The colour palette of red, yellow, black and white was chosen for its visual heat — the kind that says, “this chicken is hot off the grill.”
🧢 The Extensions
Because great branding doesn’t stop at a logo, we gave our chicken some extra flair.
We created a collection of mascot variations for social media, packaging, menus and merch — all using the same iconic rooster but styled for different moods and marketing campaigns.
These playful visuals give the brand versatility — from chef mode to party mode, the character stays consistent while adding flavour across touchpoints.
📈 The Impact
From signage to stickers, uniforms to Instagram, the brand now feels alive. People recognise the character before they read the name — and that’s the power of bold branding.
Chicago Roast Chicken now proudly rocks their rooster across every customer-facing asset — and it’s become a talking point in their community.
💡 Want to Bring Your Brand to Life?
At CALEDIGITAL, we don’t just design logos. We build characters, stories, and identities that people remember.
If your brand needs flavour — we’ve got the secret sauce.